or Germany, but that each metropolitan area has its own characteristics,' Groen said. cannot be seen as one market, like the U.K. In Europe, the company invests more heavily in the U.K., where it has a significant stronghold. It plans to add 100 employees to its 650-person workforce and says it’s profitable.Just Eat's latest initiatives around Grubhub reflect the strategies it has already successfully deployed in Europe so winding down the Seamless brand, which is mostly known for its presence in New York, is not entirely surprising. Chicago-based GrubHub Seamless says it will process $1 billion in sales for 2013, filling an average of 150,000 orders a day from some 26,000 restaurants in 600 cities.

Earlier this year, the nine-year-old company merged with its largest rival, 14-year-old Seamless, leaving the combined entity, which has maintained both brands, the dominant player in food delivery. Slice is part of GrubHub’s crash course on the food industry. In fact, everyone working at Slice is a GrubHub employee, serving cake to co-workers from a conference room in the headquarters of the online takeout company. Slice isn’t a typical restaurant: The manager, relaying online orders from her tablet to line workers, is Sandra Dainora, director of product for GrubHub. Orders poured in, the gingerbread Bundt cake ran out, and a four-slice delivery order went missing. Things were hectic at Slice on a recent Friday as the month-old cake shop in downtown Chicago hit its afternoon rush.

Is grubhub seamless